Case Study:

E-Commerce Photography & Studio Transformation for Amity Home

Section 1: Project Overview

High-quality, consistent product photography and studio transformation to support Amity Home’s retail and catalog needs

Client: Amity Home

Objective: To maintain brand consistency and ensure color accuracy across Amity’s website—from the styling, lighting set-up to lifestyle and studio shoots captured under various lighting setups. Creative Approach: My main goal was to create a seamless visual experience across the website by preserving the true colors of Amity’s product swatches in every scenario. This meant capturing each swatch with precise lighting, then translating that exact tone into styled product photos shot in both controlled studio conditions and natural-light environments. Challenges: Different lighting setups (studio strobes, soft natural daylight, mixed lighting) Fabric textures that reflect or absorb light differently
Color shifts when photographed on different backgrounds or paired with other tones Solutions: Calibrated camera and monitor settings to maintain color fidelity
Used color reference cards during each shoot for post-production matching
Developed custom Lightroom and Photoshop presets to harmonize tones across all images
Matched swatches side-by-side with the final images to ensure consistencyOutcome: The final photos blend perfectly with Amity’s online swatch library, helping customers trust what they see and improving the overall user experience on the site. This consistency supports customer confidence, which is essential for online product sales—especially when color is a key selling point.

Project Scope

White background product photography (swatches, pillows, quilts, duvet covers, sheet sets)
Color Correction and Color Masking
Retouching and consistency updates for legacy imagery
Catalog + web export
Studio setup for consistent in-house photo production

Studio Upgrades

Painted and framed walls to create a bedroom environment
Wall-mounted tripods for flexible lighting setups
Reorganize props and tripods, lighting modifiers
Optimized space for neat styling and fast shooting

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Process

Professional capture-to-delivery process for speed and consistency.
Organized images by SKU number
Used Lightroom + keywords to sort by category
Exported catalog-ready print files and web-optimized versions
Used Capture One for real-time feedback during shoots
Edited final selects in Photoshop

More Before & After

Shot for different E-commerce websites

Wayfair, Amazon, Neiman Marcus

Swatches

My main goal was to keep consistency through the website and mantain color accuracy from the swatches to the photos in the studio with different lighting set-ups

Social Media & Newsletter

Carousel-ready lifestyle shots with cohesive color grading
Stories and Reels with minimal transitions, emphasizing the natural beauty of the product
Created a consistent visual thread across all posts using a warm editorial look